Hot Takes | Adam Singer | Substack

Let's put the future of creative fields into the hands of individuals who don't even know what creativity is ...what could go wrong

Mar 1

New Top Community

The online ad industry could have avoided much of its current turmoil by simply exercising a greater level of restraint and self-policing. It didn’t.

Feb 14

Anyone who says "there's too many podcasts" etc misses the point of the internet. There actually aren't enough, the correct number is infinite (and…

Feb 9

No one says you "have" to keep doing marketing like your peers, it's not written in any laws of physics...

Feb 7

'Virality' and social shares are great, but only if they lead to outcomes. Going viral 1 time could end up in a nothingbuger (and in all likelihood, it…

Jan 31

Consumer behaviors are changing the world quickly and the internet advertising model is rapidly losing its grip on consumers...

Jan 24

Understanding where and when to time-shift is existential for your survival online: personally and professionally. Learn this well and step off…

Jan 11

Someone with 1,000 people who actually care will run circles around someone with 1 million subscribers barely paying attention

Jan 4

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