Hot Takes

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May 2023
There's only one thing you need for great creative
And it might be all that's left in a world being eaten by AI
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Adam Singer
2
Basics for overcoming procrastination
Am not going to toxic-positivity bro you, but this one isn't that hard to fix
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Adam Singer
3
April 2023
Sharing my latest creative work & behind the scenes for Hot Takes readers
This is different from my normal post: I don't just write about marketing, I also make ads. Some creative work to brighten your Friday...
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Adam Singer
Memento Mori
I am not afraid of death.
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Adam Singer
1
March 2023
February 2023
Digital advertising as we know it has peaked
The online ad industry could have avoided much of its current turmoil by simply exercising a greater level of restraint and self-policing. It didn’t.
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Adam Singer
4
There is no need to feel overwhelmed
Anyone who says "there's too many podcasts" etc misses the point of the internet. There actually aren't enough, the correct number is infinite (and…
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Adam Singer
3
Playing by a completely different set of rules
No one says you "have" to keep doing marketing like your peers, it's not written in any laws of physics...
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Adam Singer
3
January 2023
Move up the metrics value chain
'Virality' and social shares are great, but only if they lead to outcomes. Going viral 1 time could end up in a nothingbuger (and in all likelihood, it…
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Adam Singer
1
Advertising trends and where the future is headed
Consumer behaviors are changing the world quickly and the internet advertising model is rapidly losing its grip on consumers...
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Adam Singer
3
Time-shifting the real-time web
Understanding where and when to time-shift is existential for your survival online: personally and professionally. Learn this well and step off…
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Adam Singer
1
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