There is a lot of conflating of issues and confusion about the timeline of advertising. In general, personalized ads were a boon for everyone including small businesses and consumers. Most people, when given the choice, opt for sharing their data in return for a better experience and better ads. Many small businesses still exist today because of targeted ads online.
The current shift in online ads isn't driven by some backlash against the industry, it's a deliberate strategy by Apple to attack the business model of their biggest rivals. The removal of third party cookies in browsers and cross-app tracking on iOS did more to change the industry than GDPR and CCPA, which only really succeeded in getting us to click "Accept" in cookie banners everywhere.
So the revolution will not be telecast/webcasted anytime soon.
There is a lot of conflating of issues and confusion about the timeline of advertising. In general, personalized ads were a boon for everyone including small businesses and consumers. Most people, when given the choice, opt for sharing their data in return for a better experience and better ads. Many small businesses still exist today because of targeted ads online.
The current shift in online ads isn't driven by some backlash against the industry, it's a deliberate strategy by Apple to attack the business model of their biggest rivals. The removal of third party cookies in browsers and cross-app tracking on iOS did more to change the industry than GDPR and CCPA, which only really succeeded in getting us to click "Accept" in cookie banners everywhere.
Great piece, Adam!
Great take, enjoyed the read!