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As a fellow RTS nerd, I'll add: a well-placed helicopter of engineers beats a tank rush any day. #Command&Conquer4ever

And by that I mean: a smart, well-executed small-scale strategy that yields disproportionally great results is worth spending time finding, especially when your competitors are just constantly throwing money at dumb tactics that yield diminishing returns.

This means that for small-scale folk (eg. a lone writer building their own brand reputation - ahem), it is better to spend time and energy finding something that fits your current scale of operations instead of trying to copy the tactics of the big companies that are doing well just because they're big and wealthy and have plenty of resources to burn in zero-brained ways.

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