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The rise of AI nihilism
Let's put the future of creative fields into the hands of individuals who don't even know what creativity is ...what could go wrong
Adam Singer
Mar 1
15
4
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The rise of AI nihilism
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February 2023
Digital advertising as we know it has peaked
The online ad industry could have avoided much of its current turmoil by simply exercising a greater level of restraint and self-policing. It didn’t.
Adam Singer
Feb 14
7
4
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Digital advertising as we know it has peaked
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There is no need to feel overwhelmed
Anyone who says "there's too many podcasts" etc misses the point of the internet. There actually aren't enough, the correct number is infinite (and…
Adam Singer
Feb 9
18
3
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There is no need to feel overwhelmed
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Playing by a completely different set of rules
No one says you "have" to keep doing marketing like your peers, it's not written in any laws of physics...
Adam Singer
Feb 7
13
3
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Playing by a completely different set of rules
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January 2023
Move up the metrics value chain
'Virality' and social shares are great, but only if they lead to outcomes. Going viral 1 time could end up in a nothingbuger (and in all likelihood, it…
Adam Singer
Jan 31
11
1
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Move up the metrics value chain
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Advertising trends and where the future is headed
Consumer behaviors are changing the world quickly and the internet advertising model is rapidly losing its grip on consumers...
Adam Singer
Jan 24
14
3
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Advertising trends and where the future is headed
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Time-shifting the real-time web
Understanding where and when to time-shift is existential for your survival online: personally and professionally. Learn this well and step off…
Adam Singer
Jan 11
7
1
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Time-shifting the real-time web
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The real value of a digital network
Someone with 1,000 people who actually care will run circles around someone with 1 million subscribers barely paying attention
Adam Singer
Jan 4
14
9
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The real value of a digital network
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Permabears and permabulls
Today's tribal zealotry demands people pick a side ...resisting is a superpower
Adam Singer
Jan 1
17
5
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Permabears and permabulls
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December 2022
Stop only flirting at the edge: be timeless
Are you shipping work that compounds to a better future for yourself and the world? Today is a great day to start...
Adam Singer
Dec 9, 2022
12
3
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Stop only flirting at the edge: be timeless
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October 2022
Three key questions to ask potential digital analytics team members
Lots of folk are in the market for talented digital analytics professionals. Here's a few of my favorite questions to ask potential hires...
Adam Singer
Oct 14, 2022
9
1
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Three key questions to ask potential digital analytics team members
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Respect your users: treat them as self-aware, intelligent humans capable of critical thinking
Users now frequently consult >10 sources of information prior to making a purchase. These are not the actions of uninformed, barely conscious…
Adam Singer
Oct 13, 2022
11
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Respect your users: treat them as self-aware, intelligent humans capable of critical thinking
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